10 Best Email Marketing Tools for 2025 (Free & Paid)
Email is still one of the best ways to connect with people. If you have a business, a blog, or an online store, email helps you stay in touch with your audience. You can send updates, offers, and helpful tips directly to their inbox.
But to do that well, you need the right tool.
There are many email tools out there. Some are free, some are paid, some are simple, and some have many features.
This blog will help you pick the best email marketing tools in 2025 based on your needs.
Why Use Email Marketing?
- You reach people directly.
- You own your list (unlike social media)
- You can automate your work
- Email brings a good return on your money
1. Mailchimp – Great for Beginners
Mailchimp is one of the most popular email tools. It’s easy to use and good for small businesses or people who are just starting out.
Free Plan: Up to 500 contacts, 1,000 emails per month
Best For: New users, small shops
Features:
- Drag-and-drop email builder
- Simple automation
- Ready-made email templates
- Signup forms
As your list grows, the price goes up.
2. Brevo (Sendinblue) – For Email + SMS
Brevo lets you send both emails and text messages. This is great if you want to reach people in more than one way.
Free Plan: Unlimited contacts, 300 emails per day
Best For: Businesses using both email and SMS
Features:
- Email & SMS in one place
- Automation
- Good design options
- Real-time stats
The Free plan has a daily sending limit.
3. ConvertKit – Best for Creators
ConvertKit is made for people who create content—bloggers, YouTubers, writers. Please sell digital products too.
Free Plan: Up to 1,000 subscribers
Best For: Creators and freelancers
Features:
- Easy to set up email sequences
- Tagging and segmenting contacts
- Simple design
- Sell digital downloads
Design options are limited.
4. MailerLite – Simple and Clean
MailerLite gives you a clean, easy dashboard. It’s not overloaded with features, but it gives you what you need.
Free Plan: 1,000 subscribers, 12,000 emails per month
Best For: Startups, bloggers, small teams
Features:
- Easy email builder
- Landing pages
- Simple automation
- Popups and forms
You need approval to send your first email.
5. Moosend – Budget-Friendly with Automation
Moosend gives you advanced features at a lower price. It’s perfect if you want to grow but don’t want to spend a lot.
Free Plan: No free plan, but a 30-day free trial
Best For: Online stores, startups
Features:
- Smart automation
- AI suggestions
- Product recommendations
- Track who opens and clicks
So, no free forever plan.
6. HubSpot Email Marketing – For CRM Users
If you already use HubSpot CRM, their email tool works well with it. You can manage your contacts and emails in one place.
Free Plan: 2,000 emails per month
Best For: Businesses already using HubSpot
Features:
- Contact management
- Personalize emails
- Drag-and-drop editor
- Reports and insights
So, paid plans can be pricey.
7. GetResponse – Good for Funnels and Webinars
GetResponse is more than just email. It also lets you create landing pages, funnels, and even webinars. Good if you sell products or courses.
Free Plan: 500 contacts, 2,500 emails per month
Best For: Coaches, course sellers, marketers
Features:
- Email marketing
- Sales funnels
- Host webinars
- Automation tools
So, takes time to learn for beginners.
8. ActiveCampaign – Advanced Automation
Active Campaign is one of the best options if you want full control and strong automation. It allows you to set up complex workflows.
Free Plan: No, but a free trial is available
Best For: Experienced marketers, big businesses
Features:
- Advanced automation
- CRM included
- Personalization
- Sales tracking
Not easy for new users.
9. Benchmark Email – Easy for Teams and Multilingual
Benchmark Email is simple and supports many languages. Great if your team works globally.
Free Plan: 500 contacts, 3,500 emails/month
Best For: International users, teams
Features:
- Drag-and-drop emails
- Ready-made templates
- A/B testing
- Reports
So, some features are limited on the free plan.
10. Zoho Campaigns – Best for Zoho Users
If you use Zoho CRM or other Zoho tools, Zoho Campaigns is a seamless addition. It’s also one of the cheapest.
Free Plan: 500 contacts, 2,000 emails/month
Best For: Budget users, Zoho fans
Features:
- Time zone-based delivery
- Syncs with Zoho CRM
- Pre-made templates
- Signup forms
The Interface looks a bit old.
How to Pick the Right Tool
Here’s how you can choose:
✅ Beginner? → Try Mailchimp or MailerLite
✅ Selling courses or products? → Try ConvertKit or GetResponse
✅ Need SMS too? → Go with Brevo
✅ Need full control? → Use ActiveCampaign
✅ On a tight budget? → Zoho Campaigns or Moosend
Email marketing is still a top way to grow online. It’s simple, affordable, and works.
The right tool can save you time and help you reach more people. Start small. Try the free version. See what works best for you.
You don’t need to be a tech expert. These tools are made to make your life easier.
So, build your list. Grow your business.
FAQ
Q1: What is the best free email marketing tool in 2025?
If you’re starting, tools like MailerLite, Mailchimp, and ConvertKit offer solid free plans. They give you enough features to send emails, grow your list, and even set up basic automation.
Q2: Which email tool is best for automation?
If automation is your focus, ActiveCampaign and Moosend are the best. They let you set up advanced email sequences based on people’s behaviour, such as when they click, buy, or visit your site.
Q3: Can I use email marketing for affiliate marketing?
Yes, but check the platform’s terms. Some tools, like Mailchimp, don’t allow certain types of affiliate links, while others, like ConvertKit and MailerLite, are more flexible. Always be honest and helpful in your emails to avoid spam complaints.
Q4: I’m not tech-savvy. Which tool is easiest to use?
Try Mailchimp or MailerLite. They both have clean dashboards, drag-and-drop editors, and ready-made templates. You don’t need to know coding to use them.
Q5: What happens if my email list grows over time?
As your list grows, most tools charge you based on the number of subscribers or emails you send. To keep costs low, it’s a good idea to clean your list regularly and remove inactive people.
Q6: Can I send emails to thousands of people at once?
Yes! All these tools support bulk email sending. Just make sure your list is built correctly (no buying email lists) and that you follow good email practices.
Q7: Do these tools work with websites or online stores?
Yes. Most of these tools connect with WordPress, Shopify, WooCommerce, and other platforms. So, that means you can collect emails through your site and send emails automatically when someone signs up or buys something.
Q8: Can I try these tools before paying?
Absolutely. Many tools offer a free plan (like Mailchimp, MailerLite, ConvertKit), while others, like Moosend or ActiveCampaign, give a free trial so you can test before you pay.
Q9: Is email marketing still effective in 2025?
Yes, very! Even with social media and ads, email remains one of the top ways to get clicks, build trust, and make sales. It’s personal, direct, and works even if algorithms change.
Q10: What’s the most affordable tool with good features?
Zoho Campaigns is one of the cheapest with decent features. If you need smart automation at a low cost, Moosend is also a good pick.
